The Korean Wave in Indonesia, From Music to Recruiting Members from Indonesia, What Is a Marketing Strategy?

SPEAKUP - You must know that the entertainment industry from Korea is shocking the world and we call it the Korean wave. Starting from the style, beauty standards, films until music oriented in this ginseng country. Many teenagers and even housewives are fond of superstars from Korea. Of course many would assume that the marketing strategy of the entertainment world of the South Korean country should be proud of.

It's no secret that Koreans have a busy time which makes them not have much time to watch TV or Youtube. You can imagine, working hours in South Korea are almost 10 hours while for school children from morning to night. They really spend their time pursuing careers. In addition, the population in Korea is not too much if we compare it with residents in China or India or Indonesia for example. So that if their marketing targets only focus on their citizens, they certainly will not go viral on YouTube or on other social media.

Let See, Lisa Blackpink, a member of girlband from Thailand managed to make Blackpink become famous in Thailand, even because her crossbreed Thailand with Western makes her look different, so not only in Thailand, Blackpink is famous in several countries, especially in Indonesia.

There are also many Boy or Girlband members from China, because before entering Southeast Asia, the biggest Korean entertainment industry market is from China. Yups, their target is Countries with more populations compared to their own countries.

Recently, the country from Lee Min Ho also stirred up the Indonesian KPOP enthusiast, for recruiting members from Indonesia. Surely you all already know about DITA CORAL from Secret Number. Many argue if it is a strategy of the South Korean entertainment industry in increasing popularity. Moreover, this year, Indonesia became Korea's second most enthusiastic country after China. The increase was also seen from the increasing number of tourists from Indonesia visiting Korea.

But according to you, with a strategy like this, should we over proud with this kind of thing ??

While there are still many people from Indonesia who excel overseas, call it Agnes Monica, Anggun C Sasmi, Cinta Laura, Rich Brian, Dira Sugandi and many more. So, if we don't enter the Korean entertainment industry, are we not fit to be over proud ??

Then how do you feel about this Korean Wafe phenomenon ??

Thanks.